Community Profile: Rancho Mirage

Community profiles provide insight and information to the nine cities and unincorporated places in the Coachella Valley. The profiles provide precise, relevant data at the community level in combination with interactive maps and visualizations to help community members learn about the most important issues facing their communities and to help policy makers make informed decisions for their constituents. Community profiles are updated annually with the latest data, with new profiles released on a regular basis.

Rancho Mirage is a city located in the center of the Coachella Valley in Riverside County. It sits between Cathedral City and Palm Desert and is 24.77 square miles large. The City is a popular vacation destination with many luxury resorts, golf courses, and tennis courts. Rancho Mirage became popular among celebrities in the 1950s after the Thunderbird Country Club opened there in 1951. Frank Sinatra and the rest of the Rat Pack, Bob Hope, the Marx brothers, and Lucille Ball all owned vacation homes in Rancho Mirage. In the last several years the city's Sunnylands property has held two U.S. Presidential meetings and has become known as the "Camp David of the West".
Today Rancho Mirage is home to 18,075 residents with a median income of $71,227, which is relatively high for the Coachella Valley. Compared to the rest of the Coachella Valley, Rancho Mirage has relatively fewer immigrants (15% of total population), higher college graduation rates (44%), and higher rates of homeownership (80%). Only 1% of Rancho Mirage's population live in limited-English speaking households, which is much lower than the rest of the Coachella Valley.
Explore the visualizations below to learn more about demography, housing, education, environment, health and social connectedness in Rancho Mirage and how the community compares to the state, county and other places in the Coachella Valley. 

Demography


Rancho Mirage has a population of 18,075. The average household size is 1.9 people, lower than the average household size in Coachella Valley of 2.54.
Rancho Mirage has a high rate of non-family households (individuals living alone or with non-relatives). 48% are non-family households in Rancho Mirage as compared with 41% in the Coachella Valley, 31% in California, and 34% in the US.

Race & Ethnicity

10% of the population in Rancho Mirage identifies as Hispanic, which is far lower than the Coachella Valley average of 51%. The only two cities in the Valley with a lower Hispanic population are Desert Palms and Indian Wells which each have between 3-5%.
Rancho Mirage also has the third largest percentage of residents identifying as White in the Coachella Valley at 81%

Immigration

Just 15% of Rancho Mirage’s population are immigrants. That is below average for the Coachella Valley and California, however it is slightly higher than the US population of immigrants.
Nearly 46% of those immigrants are citizens which is above average for the Coachella Valley (40%) and just below the national average (49%).
Select a to see how immigrant population compares to Rancho Mirage. 

Age Distribution

53% of the population is 65 years and older, while this same age group comprises only 23% of the Coachella Valley.

Linguistic Isolation

The percent of limited-English speaking households (also called "linguistically isolated"), where no one over the age of 14 reported speaking English "well" or "very well", in Rancho Mirage is lower than in the rest of the Coachella Valley. The percent of non-English speaking households in Rancho Mirage is just over 1% while the average in Coachella Valley is 15%, compared to 9% in California and 4% in the United States.

Education

College Graduation Rate

Rancho Mirage has a college graduation rate that is nearly 20 percentage points higher than the average in the Coachella Valley. Rancho Mirage has a 44% college graduation rate while the Coachella Valley’s average college graduation rate is 24%.  

Less than High School Diploma

The rate of residents without high school diplomas in Rancho Mirage is low in comparison to the rest of the Coachella Valley. In Rancho Mirage, 5% of people over 25 are without a high school diploma compared with 19% in the Coachella Valley, 17% in California, and 12% nationally
Select a community to see how less than high school diploma rates compare to Rancho Mirage. 

Income/Poverty

Median Household Income

The median household income in Rancho Mirage is $71,228, greater than the median income in the greater Coachella Valley, $53,539. However, the median income has fallen by about $13,000 since 2012, while the median household income in the Coachella Valley has only fallen about $4,000 in that time. California and the US has been rising.
Select a community to see how median household income compares to Rancho Mirage. 

Poverty Rates

In 2018, 12% of Rancho Mirage's population lived below the poverty line, 7 percentage points lower than Coachella Valley as a whole. This represents a slight increase since 2016, but is lower than the peak of 14% in 2013.

Housing/Real Estate

Median Rent Price

Rancho Mirage a median gross rent of $1196. This rent is less than the state’s median, but more than the average median gross rent for Coachella Valley ($1132). Desert Palms has the highest rent at $2,137 and La Quinta is the second highest with a median rent of $1,472.
Select a community to see how median rent prices compare to Rancho Mirage. 

Rent Burden

High rents can lead to rent burden, and 50% of the population in Rancho Mirage were rent burdened in 2018. This average is slightly lower than the rent-burdened population in California (53%) and less than the Coachella Valley average (55%).

Homeownership

The rate of homeownership in Rancho Mirage is high when compared with rates of homeownership across the Coachella Valley. As of 2018, the homeownership rate was 81% compared to a 66% homeownership rate in the Coachella Valley.

Grace Persico
Grace Persico is a Master of Public Policy student interested in education policy, social justice, and community development. She studied international relations and anthropology at UC Davis, graduating with a dual degree in 2013. Prior to beginning her master’s program, Grace worked at Oakland Unified School District organizing summer and after school programs and spent some time abroad teaching in Colombia. In her free time she enjoys traveling, reading, and re-watching every episode of Parks & Rec.

Source Notes: All data in this community profile come from the American Community Survey 5-Year Estimates, 2014-2018.  Income and rent figures are shown in 2018 dollars for all years. 
Cover Photo Credit: Noe Montes